I have a tea business, Mama Tea and we started using Pinterest at the start of the year. When we started, like most people, we found it addictive, compelling and fun! However as a business, there are a number of things that you can do to really increase traffic to your site or blog from Pinterest.
TIP 1 – OPTIMISE – Pinterest SEO
OPTIMISE your profile, boards and pins. You can add your top keywords to all of your company’s areas on Pinterest, be it a board description or a pin!
On the Mama Tea Pin below, we edited the “Mama Tea Bouteaque” board”
TIP 2 - PIN PIN PIN!
There are two ways to get started with pinning – 1. create your own content (ie photos, blogs, etc) and 2. Pin other people’s content.
Its a good idea when creating photos or infographics to embed them in your blog before pinning as anyone clicking on your photo will then be taken straight to your blog!
Pin others content (always remembering to acknowledge the source) and comment on pins. One of the power pinners is a blogger, Joy Cho / Oh Joy! - http://pinterest.com/ohjoy/?d. Have a look at her wonderful pinboards. She pins lots of content from others including some of the power bloggers. You can do the same in your industry.
TIP 3 – Analyse
Repinly is a fantastic analytical tool for Pinterest. It helps you to find the most popular pins, boards and pinners on Pinterest. You can even sign up and analyse your own “Pinterest klout”! Jane Wang is the founder’s mother and is consistently the top pinner – have a look at her boards! http://www.repinly.com/popular-pinner/Jane-Wang/12137/1/follr/1/
TIP 4 – Follow
ZOOMSPHERE is an excellent tool to help you find the top people to follow on Pinterest (and a host of other social networking sites).
This infographic is great!